Nothing added. Nothing taken away. 100% celery, cold-pressed. The purest formula in the range — a savoury, salty morning drink people commit to for seven straight days.
One ingredient: celery. No lemon to mask the flavour, no ginger to distract from it. Pressed whole from fresh celery, so you taste exactly what celery tastes like — salty, green and grassy.
Sourced from growers willing to tell us how their celery was grown. Celery is naturally high in water and potassium, which is where this juice's salty, savoury character comes from. Nothing else is added — we keep it as a single-ingredient drink by design.
Our produce is washed in ozonated water before pressing. It is a production step, not a health claim.
Nothing to blend, nothing to measure, nothing to hide behind. It is celery and that is the whole appeal for the people who commit to it.
Celery is about 95% water with natural electrolytes. Drunk first thing on an empty stomach, it is a savoury way to start the day before coffee or food.
Celery Week is a routine, not a treatment. People use it to build one consistent morning habit over seven consecutive days and then decide whether it stays.
If you are tired of sweet juice, this is the opposite — salty, green, grassy and genuinely unusual as a morning drink.
Celery Week is ordered in 1L bottles so each day is one measured pour. Keep it refrigerated and drink within the use-by window on the bottle.
No concentrates, no added sugars, no preservatives, no colourants, no filler juice. You are drinking pressed celery, and that is all you are drinking.
Straight Celery is a fresh unpasteurised juice. It is not intended to diagnose, treat, cure or prevent any disease, and "Celery Week" is a routine rather than a health protocol. Celery is naturally high in sodium-like savoury compounds; if you are watching sodium intake, are pregnant, take medication, or are managing a health condition, check with your doctor or dietitian first.
Before coffee and before food. 500ml–1L on an empty stomach, then wait about 20 minutes before eating or drinking anything else.
No lemon, no ginger, no additions. Celery Week is a single-ingredient routine, so keep it single-ingredient.
Order the Wellness Week Bundle: 7 × 1L for $69.99. One bottle per morning, and then decide whether the habit stays past day seven.
7 × 1L Straight Celery Juice. The complete seven-day celery routine, one bottle per morning.
Single bottle or the full seven-day bundle — text us and we'll confirm availability and delivery or pickup.
Beetroot, ginger, lemon, honey. Naturally nitrate-rich — a different routine for gym days.
Smooth and warming. A comfortable daily follow-up once celery week is over.
Turmeric + cayenne. Golden, peppery and warming — the opposite end of the range from savoury celery.