This article is general food information, not medical advice. It does not promise any health outcome and is not a substitute for anything your doctor has recommended.
Why Beetroot Is Popular Around Training
Beetroot is one of the most nitrate-dense vegetables people commonly eat. Dietary nitrates can be converted to nitrite by bacteria in your mouth, and some nitrite can then be converted to nitric oxide in acidic environments such as the stomach.
Nitric oxide is a vasodilator — it helps blood vessels relax. That pathway is why beetroot juice became a staple in endurance sport, and why athletes drink it rather than any other vegetable juice. This is real and well-documented science.
Why We Don't Quote Specific Percentages
You will often see beetroot juice promoted with precise promises — "40–60% better blood flow", "13% more muscle power". Those numbers come from individual studies in specific populations, at specific doses, measured in specific ways. They are not what you can personally expect from a 300ml or 500ml juice bottle. We would rather tell you beetroot is naturally nitrate-rich than sell you a number that does not apply to you.
What The Research Actually Looks Like
The literature on beetroot juice and exercise is broad, which is why it gets cited so confidently. It also produces mixed results. Effects tend to be largest in recreationally active people and smallest in highly trained athletes, they depend on the dose of nitrate consumed, and studies vary in how they measure outcomes.
Separately, beetroot juice is studied in relation to blood pressure. That research is taken seriously by clinicians — but it is also the reason we do not market our juice against blood pressure. If you have hypertension, or take blood pressure medication, this is your doctor's territory, not a juice company's. Please do not use our product to replace or adjust anything you have been prescribed.
What You Will Probably Notice
A pink tinge. Many people see a red or pink tinge in urine or stools after drinking beetroot juice. This is called beeturia and is caused by betalain pigments passing through. It is harmless and common, but it alarms a lot of first-time drinkers — so it is worth knowing in advance.
The taste. Raw beetroot juice is intensely earthy. That is the single biggest reason people give up on it, which is why Beetroid includes ginger, lemon and honey.
Morning routine or pre-session habit. Most people who keep drinking it settle into one of two patterns: before training, or as a first-thing morning drink. Consistency is the only part of this that is reliably within your control.
Timing Notes Worth Knowing
People drinking beetroot around training usually take it about 30 minutes to three hours beforehand, since the conversion process takes time. One quirk is genuinely interesting: because nitrate needs oral bacteria to be converted, some research suggests strong antibacterial mouthwash can blunt the process. If you like mouthwash, do not use it immediately before a beetroot drink.
Why Cold-Pressed Matters For Us
Cold-pressing avoids the heat introduced by high-speed blending or pasteurisation. Whether that changes nitrate content meaningfully is a fair question and the answer is not settled — but heat does affect flavour and freshness, and that is the honest reason we prefer it.
We wash our produce in ozonated water because cold-pressed juice is unpasteurised, so produce hygiene before pressing matters more than usual. That is a food-safety step in production. It is not a health feature, and we do not claim one.
The Ingredients In Beetroid
Beetroid is beetroot, ginger, lemon and honey. Ginger adds warmth and spice that cuts through raw beetroot's earthiness. Lemon adds acidity and natural vitamin C — and vitamin C is well established to help the body absorb plant-based iron. Honey adds sweetness so an extremely earthy juice becomes something people finish.
Some of this is flavour engineering, and we would rather say so plainly than dress it up as mechanism. The honest version: beetroot is nitrate-rich, and the other three ingredients make it palatable enough to drink regularly.
Who Should Check With A Doctor First
Beetroot is high in oxalates, so if you have a history of kidney stones, speak to your doctor before drinking beetroot juice regularly. If you take blood pressure medication, ask first — beetroot juice could interact with how that medication affects you. And because our juice is unpasteurised, it is not recommended during pregnancy, for young children, older adults, or anyone with a weakened immune system.